The ARG or, alternate reality game, has proven an effective marketing tool that has become more prevalent as the years go on. Film industries have used these interactive forms of advertising to push their new releases and a few authors have relied on these mysterious little games to spark interest in their books; even an internet company or two has used other forms of media to get people interested and excited.

But what makes an ARG work? Well, first we must look at what makes and alternate reality game so appealing…and how is it alternate reality? Let’s look at the example of the website that was released for the Christopher Nolan film The Dark Knight. Initially the site was a strange picture of what some believed was a picture of the Joker and a black background, however people interacted with the site and found a hidden message. Another time a scavenger hunt was issued by the Joker where people had to take pictures of different signs and letters and send them to the Joker. Later the Joker revealed a hidden message using these photo snippets.

ARG’s are so appealing because they require the player to make real-life actions and decisions to impact a fictional world. It is one of the strongest forms of immersion and one of the best ways to get people excited about something.

What Goes On Behind The Scenes Of Marketing? Companies normally use various reports to manage their marketing. Maps of current customers are often used when marketing because who ever needs your product normally falls within a financial bracket, or local demand for that product or service. If you can see on a map where you are heavily concentrated you can better understand where to focus your marketing efforts.

Other companies may use more web based programs. Each and every webpage you Read the rest of this entry »

Every budding webmaster knows that once you have put together a great site full of compelling content and embedded your revenue sources, you need to get a high volume of visitors flocking to your site in order to get any level of decent conversions. Once of the great misconceptions about online marketing is that it can be very expensive. While it could be, if you use expensive paid-traffic sources like those offered through google or similar provider, more often than not, Read the rest of this entry »

If you are in business, having an online presence is vital in today’s world. Online marketing as advanced in recent years and it is getting very, very competitive in the online marketplace. Businesses are using everything from search engine optimization to interactive websites in order to try to gain an advantage on the competition.

Search engine optimization allows a company to get its website ranked higher in returns from search engine searches. A higher ranking means more traffic to their website and more potential customers. SEO is fast becoming an important aspect of online marketing. Read the rest of this entry »

Everybody with an online business or website for their storefront is looking for what new technology helps online marketers sell. Well there are many strategies you can deploy. Social media, free classified ad campaigns, auto surf and manual surf venues and affiliate marketing are among the top list.

Facebook, Linkedin, MySpace and many other social media venues have hotlinks, which you can use to place your links and blogposts on your social media pages in front of huge numbers of viewers in only a matter of Read the rest of this entry »

Adobe Flash allows users to play games, watch videos, and be annoyed by many ads. While users will find many new and novel ways to block unwanted Internet advertising, they will deliberately seek out the games. A clever marketer can use flash graphics to market his business and sneak in advertising that is less likely to be annoying.

Although Wii gamers do not like the idea of shovel ware and will not take free Wii products Read the rest of this entry »