Adobe Flash allows users to play games, watch videos, and be annoyed by many ads. While users will find many new and novel ways to block unwanted Internet advertising, they will deliberately seek out the games. A clever marketer can use flash graphics to market his business and sneak in advertising that is less likely to be annoying.

Although Wii gamers do not like the idea of shovel ware and will not take free Wii products when offered, user come to the sites to play games for a product. Kids who come to a company’s site to play games may ask their parents to provide a certain product. It is no coincidences that one of the Gaia Online worlds is made by the company that makes Skittles.

Even if you do not want to use a video game to market your product, you can still use flash video to catch a user’s attention. Web viewers do not like it, but an auto-starting video does at least cause a viewer to search for the ad to turn the video off. Flash is a great way to reach the customers and make people feel more favorably disposed to your product, as long as you use the power of Flash in the right way.